BBM221 Marketing Management
Assignment 2: Case Study Presentation and Report
Task
Choose any one of the case studies provided on Moodle. You have to
answer the questions at the end of the case study.
In addition, each Team has to also evaluate the Marketing Strategy of
the Company chosen. The Evaluation should include the following:
– The Mission of the Company
– The Company’s overall Corporate Strategy
– The SWOT Analysis of the Company
– The Marketing Strategy:
o Target Markets
o Positioning
o Strategies
o Marketing Program
? Marketing Mix
You should end the report and presentation with your evaluation of the
Marketing Strategy.
(You may incorporate the questions at the end of the case study into
the evaluation)