10

__________ differentiates retail outlets depending on whether contractual systems, independent retailers, or corporate chains own the outlet.?

1. ?Form of ownership
2. ?Retail servicing
3. ?Merchandise line
4. ?Level of service

11

Yes Music is the authorized distributor for products of Trompa Instruments, a popular manufacturer of trumpets and other brass instruments. Yes Music purchases products from Trompa and distributes them to music stores across the country. What kind of intermediary function does Yes Music perform for Trompa??

1. ?Managerial
2. ?Logistical
3. Transactional
4. ?Facilitating

12

?The idea of the __________ describes the phases a new product goes through in the marketplace.

1. ?marketing life cycle
2. product life cycle
3. new-product process
4. strategic marketing process

13

?At the __________ level, the top management of a company directs the overall strategy for the whole company.

1. ?strategic business unit
2. ?corporate
3. ?functional
4. human resources

14

?__________ is the act of using quotas or tariffs to shield one or more industries within a country’s economy from foreign competition.

1. ?Protectionism
2. Centralism
3. Commercialism
4. Provincialism

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