In this activity you’ll take your marketing research and evaluation on the road as you analyze the local market of businesses. Be descriptive in your analysis with the use of examples (video links, pictures, etc.) to communicate the advertising and promotion under investigation. Have fun with the exercise, as you might want to consider asking customers, friends, or family members their perspective as well.
Exercise
Complete ONE of the two advertising and promotion exercises:
- Conduct research in your area. Locate at least two merchants and describe the major types of advertising. Do you believe that its method is effective? What should the merchants do to enhance their advertising strategies? Compare and contrast the marketing strategies of the select merchants.
- Evaluate at least two major restaurants in your region. Prepare a brief report that summarizes the individual advertising campaigns. Describe their individual consumer sales promotion activities. If you were a critic, what would you recommend that each restaurant do to enhance their advertising campaigns? Compare and contrast the marketing strategies of the select restaurants
Format
The summary report should be approximately 500 words in length, excluding the cover page, double-spaced, 12 point font, Times New Roman. Follow current APA guidelines for testimonials or in-text citations used in the report. Include a cover page (e.g. name, course, assignment, date, instructor, etc.).
Note: This paper will automatically be evaluated through Turnitin, a service that checks your work for improper citation or potential plagiarism by comparing it against a database of web pages, student papers, and articles from academic books and publications. Be very careful to avoid self-plagiarism, that is, using previous material written for other class assignments.
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