1. Your company has decided to become the American producer
of Chocomel, a Dutch soda that tastes like chocolate mousse. It is made from
partially creamed milk, sugar, cocoa, and stabilizers. The price for one glass
bottle will be $1.09. You are responsible for developing several advertisements
for Chocomel. Name five common advertising appeals. For each appeal, give an
example of a Chocomel advertisement message using that appeal.

The solution for this part includes defining the target
appeals of fear, humor, rational, sex and bandwagon. By using the example
product Chocomel, advertising examples targeting each appeal is provided. There
is also a reference supporting the five common types of appeals.

2. Eighty percent of all pregnant women suffer from morning
sickness. In a large majority of women, the morning sickness is alleviated by
ginger. Your company has developed Gin-Gins, an all-natural hard candy made
from real ginger. You are responsible for developing advertisements for
Gin-Gins. Name six common advertising executional styles. Then briefly describe
how you would design five different Gin-Gins advertisements (one for each
executional style you have listed).

How an advertising message is delivered depends on the
target audience. The executional styles include lifestyle, fantasy, mood or
image, musical, testimonial and scientific evidence. The solution provides a
reference in support of defining these styles; while also providing a marketing
example using the product Gin-Gins.