Write a two page paper (double spaced, 12 pt Times New Roman font)explaining the process you used to brand your product. Include a copy of your “logo” and/or “jingle” on the second page.
Include a cover sheet and 2-3 references. References should be obtained through the Grantham University online library. Only one website reference will be allowed (not Wikipedia). Please adhere to the Publication Manual of the American Psychological Association (APA), 6th ed., 2nd printing when writing and submitting assignments and papers.
| Grading Criteria Assignments | Maximum Points |
| Meets or exceeds established assignment criteria | 40 |
| Demonstrates an understanding of lesson concepts | 20 |
| Clearly presents well-reasoned ideas and concepts | 30 |
| Uses proper mechanics, punctuation, sentence structure, and spelling | 10 |
| Total | 100 |
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