Referring to the same business you either started or
purchased in the first assignment, write a 6-8 page paper in which you:
1. Outline a
financial plan for your small business.
2. Develop a
guerrilla marketing strategy for your small business.
3. Discuss
the most appropriate location for a second store (an actual street address).
Explain your reasoning.
4. Outline a
plan for securing sources of debt financing for your second store.
5. Include
at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements:
• Be typed,
double spaced, using Times New Roman font (size 12), with one-inch margins on
all sides; references must follow APA or school-specific format. Check with
your professor for any additional instructions.
• Include a
cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required page length.
The specific course learning outcomes associated with this
assignment are:
• Describe
and analyze the necessary activities and key decisions to start a small
business.
• Analyze
the key financial management considerations in operating a small business.
• Develop a
guerrilla marketing strategy for a small business.
• Analyze
the role of pricing, credit, and equity financing in defining a business
strategy.
• Use
technology and information resources to research issues in small business
management.
• Write
clearly and concisely about small business management using proper writing
mechanics.
Points: 240 Assignment
2: Expanding Your Business
Criteria Unacceptable
Below 60% F Meets
Minimum Expectations
60-69% D Fair
70-79% C Proficient
80-89% B Exemplary
90-100% A
1. Outline a financial plan for your small business.
Weight: 20% Did
not submit or incompletely outlined a financial plan for your small business. Insufficiently outlined a
financial plan for your small business. Partially
outlined a financial plan for your small business. Satisfactorily outlined a financial plan for your
small business. Thoroughly outlined a
financial plan for your small business.
2. Develop a guerrilla marketing strategy for your small
business.
Weight: 25% Did
not submit or incompletely developed a guerrilla marketing strategy for your
small business. Insufficiently
developed a guerrilla marketing strategy for your small business. Partially developed a guerrilla marketing
strategy for your small business. Satisfactorily
developed a guerrilla marketing strategy for your small business. Thoroughly developed a guerrilla
marketing strategy for your small business.
3. Discuss the most appropriate location for a second store
(an actual street address). Explain your reasoning.
Weight: 20% Did
not submit or incompletely discussed the most appropriate location for a second
store (an actual street address). Did not explain your reasoning. Insufficiently discussed the most
appropriate location for a second store (an actual street address).
Insufficiently explained your reasoning. Partially
discussed the most appropriate location for a second store (an actual street
address). Partially explained your reasoning. Satisfactorily
discussed the most appropriate location for a second store (an actual street
address). Satisfactorily explained your reasoning. Thoroughly discussed the most appropriate location for a
second store (an actual street address). Thoroughly explained your reasoning.
4. Outline a plan for securing sources of debt financing for
your second store.
Weight: 20% Did
not submit or incompletely outlined a plan for securing sources of debt
financing for your second store. Insufficiently
outlined a plan for securing sources of debt financing for your second store. Partially outlined a plan for
securing sources of debt financing for your second store. Satisfactorily outlined a plan for
securing sources of debt financing for your second store. Thoroughly outlined a plan for securing
sources of debt financing for your second store.
5. Two (2) references outside the textbook
Weight: 5% No
references provided Does not
meet the required number of references; all references poor quality choices. Does not meet the required number of
references; some references poor quality choices. Meets number of required references; all references high
quality choices. Exceeds number of
required references; all references high quality choices.
6. Clarity, writing mechanics, and formatting requirements.
Weight: 10% More
than 8 errors present 7-8 errors present 5-6 errors present 3-4 errors present 0-2 errors present
ScholarMatic: Explanation & Answer
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