case study #2:
What: Conduct research into Whole Foods (page C-11 in our text( that includes your responses to:
- How would you characterize Whole Food’s competitive strategy?
- Should it be classified as a low-cost provider strategy? Differentiation strategy? A best-cost strategy?
- Whole Foods has been experimenting with smaller stores. How does that support (or not) their strategy, once you have firmly identified it?
- A common consumer observation is that Whole Foods is a great place to shop, as you can see many of the new Organic foods and get your hands on it, but then shop online for a better price. If you were CEO of Whole Foods, what action would you take to minimize that and get shoppers to buy while in your stores?





