Competing through technology
Competing Through Technology: Connectiveness Enhances HR
Practices
Social networking helps people satisfy their need to stay
connected, and now it also helps companies to enhance many of their HR
practices including recruiting, training and development, scheduling and
enhancing employee engagement. There are several examples of this use of social
networking for HR practices. Macy’s, for example, uses Twitter to post job
openings and to reach out to recruit merchandise buyers laid off by other
retailers who are closing their stores. IBM’s on-boarding process, which is
known as Succeeding@IBM, is used to help new employees learn about the company
and reduce the feeling of being overwhelmed.
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