2. Integrated Marketing Communications are the practice of
developing a message that will combine the strengths of several different
tactics across numerous media to ensure that maximum market penetration is
achieved. This can include, but is not limited to, coordinated campaigns
consisting of advertising, public relations, direct selling, product
demonstrations, trade shows, and sales promotions like coupons and volume
discounts.

How can we utilize and incorporate all of the marketing
information available to us as an organization (including research, sales
history, knowledge of distribution channels, and pricing strategies) to develop
an Integrated Communications campaign? How can such a campaign invoke an
emotional response with the target market, lower the market’s sales resistance,
and persuade the market to purchase the product? Be sure to include examples
from your own experiences and/or the readings to provide support for your
answers.