DMBA630
Instructions
Week 3 individual assignment country analysis (14% of course grade)
Assignment Overview:
You have already identified industry opportunity (buyer size and growth trends) and industry threats for your client. Now you will turn to country level analyses to find countries with positive opportunity and trends and threats that will need to be mitigated.
Each individual on a team will use the PESTEL framework to analyze the POLITICAL, ECONOMIC, SOCIAL, TECHNOLOGY, ENVIRONMENTAL AND LEGAL opportunity and threat factors and trends in the external environments of two countries agreed to and assigned by the team in its week 3 work plan.
The grading rubric is here and posted in the Grading Guidelines and Rubrics module in course content.
Resources:
· PESTEL and SWOT articles in Required Readings
· How to write an Executive Summary.
· Research Databases listed in Required Readings:
Assignment Objectives: Your objective is to compare PESTEL Opportun
ScholarMatic: Explanation & Answer
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