1. Explain how Web profiling is supposed to benefit both
consumers and businesses.

2. How would you describe the top 10 online retailers as a
group? Do they account for a small or a large percent of online business, for
example?

3. What are the two major segments of travel? Which one is
growing the fastest and why?

4. Explain the difference between a horizontal market and a
vertical market.

5. How has the Internet impacted the content that newspapers
can offer?