2. As a consumer, how is your life changing as the Semantic
Web becomes reality?

3. Define e-marketing strategy and explain how it is used.

4. What are the four levels of commitment to e-business and
what are some examples of each?

5. What are the seven steps in an e-marketing plan are why
are each important?

6. What responsibility do you think e-marketers should
assume for helping to close the digital divide? Do you think consumers and
governments should assume some responsibility, as well? Explain your answers.

7. What are the two most important online engagement
segmentation levels?

8. How does micromarketing differ from multisegment
marketing, niche marketing, and mass marketing?

Strauss, J. (2012). E-Marketing. (6th ed). Prentice Hall