You have to select a company and a) set out the key elements of its strategy b) explore the impact of the strategy on the fundamental macro and micro economic drivers of its performance especially its ability to make supernormal profits in good and bad macro circumstances. In this task you will need to consider the ways (if any) in which the chosen business manages its ‘cost vulnerability’. The attached paper discusses one such strategy which is ‘variabilisation’.

Please remember this is an ECONOMICS assignment, i.e. requires allusion to Economic terms e.g. SRATC curve, etc. etc.