Environmental Factors and Domestic
Marketing Decisions – General Motors
Prepare 700-1050-words in which
you identify the environmental factors that affect global and domestic
marketing decisions.
a) Select an organization with
which you are familiar that conducts both domestic and global marketing.
b) Discuss the high-level domestic
and global environmental factors that may impact the organization’s marketing
decisions.
c) Explain how technology impacts
the organization’s marketing decisions.
d) Analyze the importance of
social responsibility and ethics as related to the organization’s marketing.
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