1. The goal of CRM is to understand each customer’s specific needs and then customize a product or service to meet those needs. Explain how CRM software aids large companies in achieving this goal by looking at what is CRM, How CRM works, the goals and costs of CRM.
2. Some companies create their own CRM software using outside consultants and their own IT staffs. Identify the advantages and disadvantages of going this route in creating your own CRM software for your business. Be sure to specify what might be the difference between a small and large compay’s motivations if creating their own customer relations software.
3. All e-Commerce software must provide a catalog display, shopping cart capabilities, and transaction processing. The convenience of these three functions is an obvious benefit to the customer. Based on your research in the e-Activity, compare and rate the ease of use of the catalog display and shopping cart function of each Website visited. Be sure you visit at least three websites and compare and contrast each one of them.
4. Explain why the basic functions of e-Commerce software are not enough for larger companies and how the advanced functions overcome these limitations. In other words, compare a business such as a local hardware store to a Lowes or Home Depot in terms of what is needed for the small business owner versus a large corporation such as Lowes.
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