Facebook: Innovation Strategies
E-406. Stanford Graduate School of Business.
https://www.gsb.stanford.edu/faculty-research/case-studies/facebook-2011) based
on the questions below:
1. How was Facebook able to stay ahead of competitors like
Twitter, Instagram and LinkedIn over the last 5 years? What strategies did they
implement to give them that competitive advantage?
2. Describe the weaknesses of Facebook’s privacy policies
and features. What factors contributed to those weaknesses? Did Facebook
overcome this issue? If so, how?
3. What steps should Facebook take to increase the
confidence of users, analysts and investors in its innovation strategies?
4. As the social media industry continues to expand, what
measures should Facebook take to fend off new and innovative companies from
entering the market?
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