This week, you will work on various elements of your
selected product, service, or marketing campaign (Air India). Using the information
learned in the course, in combination with outside references, prepare
and discuss the topics specified in the following guidelines:

• What is the target market for the selected product, service, or marketing campaign?
• What are the current attributes of your selection?
  What are the main attributes of the competitors’ product, service, or
  marketing campaign?
• How does the selected product, service, or marketing
  campaign fit (or not fit) within the parent organization’s culture and
  its other related services?
• What do you want to project as the central
  attributes of your selected product, service, or marketing campaign?
  What would it offer your potential consumers?

Submit this week’s research in a 1- to 2-page Microsoft Word document. Cite sources using the APA format on a separate page.