• Follow the directions below to access the annual report for a company of your choice. It
may be, but does not have to be, the company for your final project.

1. Go to http://www.annualreports.com/
2. Enter your companyÂ’s name in the Search by Company Name field.
3. Click Search.
4. Click the hyperlink that appears with your companyÂ’s name.
5. Open the PDF or HTML version of the annual report.

Read the letter to shareholders from the CEO or chairman of the board.

• Evaluate the CEO’s letter, in 200 to 300 words. An effective annual report letter from
company leadership should include:

o An assessment of the firmÂ’s performance in the last year
o Both positive and negative developments
o Ideas for strategic planning for the future

• Answer the following question in your evaluation: What impressions does the letter give
you about the quality of the companyÂ’s financial leadership and planning?