RFP – Request For Proposal
Product Name: Secret Bar
Product: Handmade Organic Soap Bar(a hand made product, something good for the environment)
Selling Location:Farmer’s Market The map of the Farmer’s market is at http://uptownmarketaz.com/wednesday-vendors/. It’s on campus, which means 80% of your business is college students. The product needs to be one they would have interest in and one they can afford.
Answer the questions below on a word doc re: your proposal. Answer in number or
bullet-point format:
1. Executive Summary Provides a brief overview of your proposal/business plan Includes name, address, phone number, and email address of contact
person inside company.
2. Description of the Company Describes formation of the company, its history and development
3. Description of the Industry What life stage is your industry in? (start up; mature but room to
grow; log time market leader already established) How many competitors? (how fast are they growing; what is fueling
growth; what are the industry trends, etc?) Is industry seasonal? If so what are the off-season opportunities to
generate revenue?
4. Description of product and service How was it developed and how does it work? List specific attributes of product Inventory requirements
5. Market Analysis Customer demographics: age, gender, income, marital status,
occupation, education, ethnicity, family size, home ownership status,
geographic location (urban, suburban, rural, etc)
6. Marketing Plan Match your product’s/service’s features to the customers’ needs and
wants How will you distribute your product/service?
7. Management Team How many people are on the management team? Qualifications and credentials of each member Key skills of each member Who reports to whom? Key personnel responsibilities
8. Financial Analysis: It would include equity stake, stock options, and offers to
investors.
Consult your book for details about writing proposals/business plans. (You’ve read
these prior.) Using the info from these chapters will make your writing easier and
you will understand more about what is asked in each of the categories above.
_______________________________________________________ Ideas of vendors at a farmer’s market
Google farmers markets in Phoenix, Tempe, Scottsdale or any city or town, really,
and find out what kind of products they sell. The link below is to my favorite
farmer’s market.
You are competing as per the Farmer’s Market RFP document for a spot in my
farmer’s market. Convince me I want yours to be one of the three I choose.
While most are at farmer’s markets, your product MUST be some form of a SLOW
business. See websites/facebook/twitter sites of farmer’s market vendors to see
what you would like to do.
NINE QUESTIONS
1.
2.
3.
4.
5.
6. Attention (A)
Interest (I)
Balance of emotional and logical appeals? Or not?
Which logical appeal used? (ethos, pathos, logos,)
Any logical fallacies/Logical appeals?
Does website anticipate objections? (Objections are showing how they are better
than others)
7. Any Analysis of competition?
8. How does website build desire? (D)
9. How does the website ask viewers to take action? (A)
ScholarMatic: Explanation & Answer
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