Assignment 1: Global Business Today – The Hofstede Study
Refer to Hofstede model in Chapter 4 of the textbook and the Global Business Today Interaction located below, and complete this assignment. Note: You must have a Flash-enabled browser to view the Global Business Today Interaction. iPads will not show this interaction.
Write a four (4) page paper in which you:
1. Create a problem statement for the client, Azure Sky Tea, based on the Hofstede model.
2. Classify possible combinations of countries for location of the Azure Sky Tea’s offices based on the Hofstede model. Include a discussion of the home country’s (U.S.) relative position on the Hofstede scales as compared to other countries. Note: Utilize the Hofsetede module to include all parameters (i.e., individualism, uncertainty, power distance, masculinity) for the classification.
3.Choose two (2) countries as potential locations for the Azure Sky Tea’s new international offices. Next, develop a set of specific recommendations for the company. In your recommendations:
- Include the preliminary data that you gathered in the previous question.
- Demonstrate the most important dimensions of the Hofstede model for Azure Sky Tea to consider as a U.S. company and for the industry that it represents.
- Predict the economic opportunities of your recommendations.
4. Speculate on the main potential risks inherent in relocating to the countries that you are considering. Suggest at least two (2) approaches that the Azure Sky Tea leadership could leverage to mitigate the potential risks that you have identified.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format. ****title page and reference page not included in page count.
Resources that may be helpful:
http://www.mindtools.com/pages/article/newLDR_66.htm
http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/
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