Google Competitive Analysis
1. Using competitor intelligence
from the case material, assess the levels of market commonality and resource
similarity that Google has with key industry competitors. For this question
identify the market commonalities for this industry and the resource
commonalities or differences for Google and Yahoo, Apple and Microsoft. There
will be some similarities for some aspects, e.g., company size, expenditures,
sales data and budget/resources available. How will they influence competitive
behavior and the intensity of rivalry?
2. Conduct a competitor analysis
and prepare an anticipated response profile for each major rival. ( What I am
looking for with your competitor analysis is for you to identify the future objectives,
(current ) strategies, likely assumptions and capabilities of Google’s three
main competitors based on the information in the case. For example, what are
the future objectives, as identified in the case, for these four firms. Then, I
expect the students to prepare a response profile for each of the three rivals.
What will the competitors do in the future and where does Google hold an
advantage over these three competitors, if any?
3. Considering Google’s external
and internal environmental conditions, prepare a SWOT analysis to reveal
insights to enhance the company’s efforts to compete or improve performance?
Concerning this third question on the SWOT analysis insights, prepare a SWOT
analysis for the Google firm and include this in your paper.
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