High/low involvement purchase,
consumer satisfaction

Important note:  answer the
following questions writing between 200 to 300 words to each questions.

1. What are some examples of a
high and a low involvement purchases you have made in the past? What
decision-making process did you follow to make these purchases? Were there
differences in your decision-making process for the two purchases? Why or why not?

2. What is consumer satisfaction?
What impact does consumer satisfaction have on marketing? Why is consumer
satisfaction important? Illustrate your answer with two brand-specific
examples.

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