income statement
Question 1
What is the major difference
between a travel agency’s income statement and the income statement of
non-service businesses? Explain.
Question 2
What do they mean by
“CPM” or “PPS” when they discuss costs of this advertising?
Question 3
What is commission analysis? What
advantages does it have for the travel agency or the travel agent?
Question 4
What is Database Marketing? How
can it be used in selling travel?





