· Lashinsky, A. (2012). Jeff Bezos: The ultimate disrupter
[1], _Fortune, 166_(9). 34-41. (UMUC LIBRARY)
· Fisk, P. (2015, Jun 28). Gamechangers: Amazon and Jeff
Bezos case study [2]. [Video file].
INDIVIDUAL CASE STUDY (10%): JEFF BEZOS: THE ULTIMATE DISRUPTER.
Analyze the case study based on the questions given below. This case
study assignment is tightly integrated with the readings for this and
previous weeks. You will need to acquire a good understanding of key
ideas from the readings before starting to analyze the case study.
After reviewing the case study materials, write a 6-7 page paper
covering the following questions.
1. What is your evaluation of Bezos’ approach to leading change?
Have Bezos’ various initiatives added value? If so, how?
2. What are some of the challenges that Amazon.com faces by
setting a goal to be the company that “sells everything to
everyone”? Is this sustainable?
3. Was Amazon.com continuously successful? Describe some successes
and failures.
4. With a business model that focuses on low costs and even goes
as far as a break-even mentality, how does this defy the typical
strategic business models and is there a path for sustainability?
5. As Amazon.com continues to grow in size and in scope, what
challenges to you think Jeff Bezos and his managers will confront as
they attempt to increase the company’s performance?
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