management
Assessment Description
Length: 1000 to 1500 words
Introduction:
Form a group of 3 to 4 students and write a Business Proposal and Analysis based on creating a
start-up business. Give the names of your group members to your lecturer in WEEK 4.
Scenario:
You are in a partnership with 3 to 4 other investors who have all committed to fund a start-up
business. You have a $250,000 budget, so you will have a significant opportunity to build a good
small business with 5 to 10 staff.
With your partners you will need to identify and agree on what type of business you want to open,
what roles and responsibilities will be needed in your group and how you will organise your
communication and deliverable outcomes.
Your first milestone is to complete the business background and planning elements. Working
together in your partnership write a proposal and analysis which includes:
• Title Page
• Table of Contents
• Executive Summary
• Theory and purpose
• Background:
o Description of your business and the industry it operates in
o Individual roles and communication strategy
o Outline the proposed organisational structure, mission and objectives
• Market and Situation Analysis
o Environmental Scan
o Competitor Analysis
o SWOT Analysis
• Conclusion
• References
Each week you will cover the background theory and given the opportunity to discuss practical
applications and skills to complete to complete each task.
ScholarMatic: Explanation & Answer
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