http://www.bplans.com

Review the sample business plans, [link in the left-hand
menu] and select any firm that does not have an existing or proposed Web
presence (Examine the “products/services” section of the relevant
plan to determine this).

Complete the following steps for your selected company:

1. Identify
the industry type and propose an EC model for the firm. Base your selection on
the specific models addressed in the text, recommended web site links, and an
evaluation of the firm’s core business and its applicability to Internet-based
commerce.

2. Briefly
explain how EC will affect the scope, market, and market potential of the
business.

3. Identify
Web advertising methods and strategies to support your approach.

4. Identify
any product/service modifications or opportunities that may improve the firm’s
market share, sales, or any other market measurement.

5. Identify
a set [3-4] of critical success factors that will determine the success of your
selected firm’s EC effort in its specific segment.