1.
• Learn about Different types of distribution (intensive, selective, and exclusive).
• Learn about what factors you should consider when selecting marketing channels (See PPT Slide # 16). I will give two
products and you should explain what intensity level is best suited for them. Justify your answer. See examples below. You
may not get the same brands or products in the actual exam)
A) High-end Athletic running shoes B) Aquafina Bottled water
2. Learn thoroughly different types of promotional mix elements that companies can utilize to promote their products. Should
be able to give one example from your major discipline/profession. How will you select the right promotion mix element for
your product? What factors you should look into? ( See slides from #28- #33)
3. Be prepared to write an essay on service quality. You should utilize the entire knowledge from PPT slides, class lecture
and textbook for this.
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