FOR THE PROJECT ENERGY PLUS
Below are some amendments that need to be made I have put the areas to be added in red. ( Please put your amendments in red so that I can see it.
Please ensure that there is a table of contents and also all the references will go to the bottom. Revision History is to be done
Provide an introductory paragraph that links the weekly tasks of the MP to your proposed product.
WK 2 Needs an Introduction
WK 3 Needs an Introduction
WK3 Strengths, Weaknesses, Opportunities and Threat Analysis: need further details in terms of the distribution strategy.
WK 4 needs an Introduction
Wk 5 In terms of your marketing plan, it need more detailed data analysis
Wk 7 Do a written version of the distribution strategies presented (the power point is attached)
Table of contents is below to be added
Marketing Plan Outline
1.
Introduction
2.
Situation
Analysis
a.
Market description
i.
Segment 1
1.
Description
2.
Expected % of sales
3.
What consumers want
4.
How consumers will use the product
5.
Support requirements
6.
How to reach them
7.
Price sensitivity
ii.
Segment 2
iii.
Segment 3
iv.
Etc.
b.
Co
mpetitive review including discussion of market position, strengths,
weaknesses, market share.
c.
Distribution review
3.
Strengths, Weaknesses, Opportunities and Threat Analysis
a.
Strengths
b.
Weaknesses
c.
Opportunities
d.
Threats
4.
Objectives and Issues
a.
First year objecti
ves
b.
Second year objectives
c.
Issues
5.
Product Strategy
a.
Positioning
b.
Product Strategy
c.
Pricing Strategy
6.
Marketing Strategy
a.
Marketing Communications
b.
Advertising
c.
Promotions
7.
Distribution Strategy
8.
Action Programs
a.
Month 1
b.
Month 2
c.
Month 3
d.
Month 4
e.
Month 5
f.
Month 6