Marketing and “Cognitive Dissonance”
You’ve been asked by the Marketing Department to give
them feedback from your customer service area about customer complaints and
issues concerning their new product—an “All-In-One” coffee maker,
toaster oven, and microwave.
Although your department has collected specific
information concerning likes and dislikes of customers (as called in on your
customer service toll-free number), you recognize that many of these calls
could be reduced in time—or eliminated—if you helped the Marketing Department
understand the concept called “Cognitive Dissonance.”
You’ve been asked to provide this feedback as a two to
three page article for their departmental weekly update, and you busily begin
this project. In your article for the Marketing Department, be sure to include
the following information:
– In one paragraph, provide an overview of what you’ve
been asked to do.
– Next, define the term “Cognitive
Dissonance” and explain how it relates to customer purchases. (In
business, cognitive dissonance is often referred to as “Buyer’s
Remorse.”)
– Provide two or three customer examples of how
Cognitive Dissonance affects customers and the types of reactions they have to
your product.
– Finally, suggest some changes that can be made to the
marketing materials to help reduce this effect on your customers and create and
maintain long-term customer loyalty
ScholarMatic: Explanation & Answer
Your ready answer from a verified tutor is just a click away for as little as $14.99
Click Order Now to get 100% Original Answer Customized to your instructions!
