Marketing: Creating Value and
Costumer Relationships
1. I understand that salespeople
play three primary roles: creating value for firm’s costumers, managing
relationships, and relaying costumers and market information back to their
organizations. Can someone please elaborate on these three roles? Also how do
salespeople create value?
2. Secondly, do customer
relationships begin as transactional and move toward strategic partnerships?
3. Lastly, Should a company be
happy or concerned if most customers are satisfied?
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