Marketing Plan for new Apple
product: product, pricing & distribution
This is a part of a marketing Plan
for a new Apple product
Product : a car radio
Primary objective by introducing
the Car radio is to deliver the user the same satisfaction from iTunes on the
road, while on the move in the car. main features are standard radio,
connectivity to all Apple devices, and the ability to connect wirelessly to all
Apple devices and software
Discuss the following below in
relation to product with references.
Price Strategy:
In developing you pricing
strategy, keep in mind that it will be affected by your positioning strategy,
as well as factors that may not be in your control – competition and markets
could set price limits. Depending on your model, your distributors may also
have a strong influence on the pricing strategy.
Pricing strategy directly impacts
your revenue. But note that while increasing the price might give you more
return on each unit, the number of units sold might decrease. So make sure you
have considered your product’s Elasticity of Demand before proposing your
pricing strategy.
Distribution Strategy (Direct and
Indirect):
Your distribution strategy will
cover the distribution channels and points of sales. Just as the
characteristics of the product have to be guided by the customer wants and
needs, the distribution strategy has take into account where and how your
customers want obtain your product/service. Is it online? At specialized
stores? Warehouses? Some combination of the above?
Integrated Marketing
Communications Strategy:
Integrated Marketing Communication
Strategy (or Promotion) combines all the elements of communications from the
brand to the customer. Promotion strategy informs customers about your product
and its characteristics, creates positive attitudes towards the product and
influences consumer buying decisions. The tactics under this strategy will
include many kinds of activities, such as advertising, public relations, sales
promotions, sponsorships, telemarketing, direct mail etc.
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