Media Messages
The media carries messages rapidly across all areas of the nation. The media has been successful at uncovering fraud, discovering specific health issues, and disseminating helpful information. The media also may create challenges for health care managers faced with different crises and situations. Health care managers must be aware of the impact the media may have on their own organization.
Response Guidelines
You are the administrator of a local nursing home. During the evening shift, one of the cognitively impaired residents eloped (escaped from the facility). This resident was found several miles from the facility six hours later huddled in a ditch, cold, and dirty. You have spent most of the night dealing with the staff involved, the resident’s family, and local law enforcement. As you turn toward your office door at 8 a.m., a reporter is waiting for your statement.
In a 250- to 300-word response, develop your “media release” statement. Carefully word this piece recognizing that you want to continue to present your facility in a favorable light in the community and do not wish to pinpoint (in the media) who the accountable staff may be. Provide a response to at least two other learners.
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