MKTG 572 Quiz
(TCO C) Brainstorming, and the group creativity techniques it spawns, tends to rely heavily upon
Student Answer: – watching customers use products in their own environments.
– leaping into the future to pick a period that is then described.
– the presenting/reacting sequence that gives group creativity its meaning.
– the study of wild cards as high-impact, low-probability events.
(TCO C) Which of the following internal records are the best sources for problems that may be solved by improved and/or new products? (Points : 5)
– Warranty files
– Sales files
– Sales call reports
-Customer satisfaction files
And the last one is every 100 concept testing products, there are only ___ out to the market?
- 2
- 10
- 20
- 30
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