1. New product development: What is the most important thing
to consider in new product development? Why? Why is it necessary to evaluate
the new product idea at each and every stage of the development process? How
can marketers best promote consumer adoption of a new product?

2. Foreign markets: What are some factors companies need to
consider before attempting to enter foreign markets? If you were to set up a
market program for a product in a foreign country, what should you take into
consideration? What advertising strategywould you develop for the promotion of
a new product. What are some things you should consider?

3. Differentiate brand extension from line extension Please
identify a recent (1) brand extension and (2) line extension that you have seen
and discuss the effectiveness of that brand. How could you maximize the odds of
creating that effectiveness for each extension as a marketer?

4. Please choose an organization: e.g. Apple, Microsoft,
Nike, etc. and discuss the market segmentation within that industry. Also discuss
the target market of the selected company and the selection process for that
target market. Please include the following:

– demographics, psychographic, geographic, behavioural
characteristics for the target market for the selected company

– a positioning statement for the company with careful
consideration of their brand and strategy

– demonstration of understanding of market segmentation for
the selected company

– apply an understanding of customer behaviour to determine
target market

– demonstrate an understanding alignment between company
strategy and marketing decisions.