You are a project manager for a medium-sized manufacturer of
motorcycle cruisers.
In the past, your company has successfully manufactured and
marketed the best-selling of these fuel-efficient cruisers that occupy the
middleweight class. The rather nebulous middleweight class comprises
motorcycles broadly ranging in engine size from 500 cubic centimeters, or cc,
to 1000 cc.
Executives at your company are now interested in motorcycles
with larger motors and would eventually like to produce motorcycles in the
touring class, specifically designed to excel at covering long distances with
motors larger than 1100 cc. The proposed target market for these larger
motorcycles consists of males between the ages of 35 and 60 in global markets.
Price points for the larger motorcycles cover income ranges from $55,000 to
$100,000. Management has decided that your company will meet the objectives
stated herein within the next five (5) years. During the proposed changeover,
the company will continue to manufacture the middleweight cruisers to serve its
existing clientele.
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Write a six to eight (6-8) page paper in which you:
Select
one (1) of the types of project organization that would suit the
development of the larger touring class motorcycles. Outline the process
steps that your company would take in order to develop the motorcycle.
Provide a rationale for the response. Recommend
one (1) strategy to the senior executives that the organization might use
to balance short- and long-term needs. Specify the crucial resources that
you would need as a project manager to run the existing business interests
at the same time that the business changes to the production of touring
class motorcycles. Suggest
the project management leadership style that is most conducive to
overseeing the operation of the business growth plan. Recommend
at least three (3) risk mitigation strategies to address project plan
details that might be forgotten or overlooked. Justify the selection. Use
at least three (3) quality references. Note: Wikipedia
and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
· Be
typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions. · Include
a cover page containing the title of the assignment, the student’s name,
the professor’s name, the course title, and the date. The cover page and
the reference page are not included in the required assignment page
length. Motorcycle cruisers, like the ones you manufacture, are usually
categorized by size rather than the the engines in number of cylinders.
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