Promotion strategies in different
industries
Promotion is one variable of the
marketing mix. Sellers communicate information about their products and
services in order to influence customers’ attitudes and behaviors.
Select one industry from the list
below, and conduct research about strategies that companies in the industry use
to promote their products or services. In your report, include communication
channels the companies use. What are their promotion objectives? How and why
are the promotion strategies of the companies effective or not effective?
Compare and contrast promotion strategies between a couple companies in the
industry.
Please select one of the
industries listed below, and search for information about the promotion
strategies of a couple companies in the industry.
– Soft drink
– Fast food
– Snack
– Hotel
– Restaurant chain
– Cell phone
– Computer tablet
– Banking
– Insurance
– Automobile
– Airline
– Entertainment
– Magazine
– Hair products
– Cosmetics
– Personal care products
– Dental care products
– Medicine
– Department store
– Tell briefly about the industry
and companies in the industry
– Be at least two pages in length.
-Use APA style for citing
paraphrased and quoted material
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