A car manufacturing company has implemented a goal-setting
strategy within the organizational teams. The goal-setting program
brought forward encouragement and reminders by all team leads to
their respective teams. The message to the team was to work the
best they can and do their best. Senior Management compensated team
leaders who repeatedly pushed employees to complete difficult and
tight deadlines. After a 12 month period after the goal-setting
strategy has been implemented, the car manufacturing company didn’t
see much significance or improvement in employees job
performance.
a) Can you explain why goal setting did not work appropriately
with this company?





