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Question: Help ! 1 The marketing approach that usually has long lead times for highly customized products i…

by | Dec 1, 2023 | Posted Questions



help !

1 The marketing approach that usually has long lead
times for highly customized products is known as
____________________.

Question 1 options:

A Make-to-stock

B Make-to-order

C Engineer-to-order

D Assemble-to-order

2 The service factory sector typically requires low
labor costs, low customization ability, and minimal customer
interaction. The following are examples of service factory
organizations, except ____________________.

Question 2 options:

A Trucking companies

B Hotels

C Automobile repair shops

D Airlines

3 The Malcolm Baldrige Quality Award is a national award
recognizing organizations who have demonstrated superior excellence
in ____________________.

Question 3 options:

Engineering and design

Production and service

Shipping and receiving

Quality and performance

4 The service sector characterized by high
customization, high customer interaction, and high costs is
___________ .

Question 4 options:

Professional service

Mass service

Service shop

Service factory

5 An auto repair shop most likely falls into which of
the following service sectors?

Question 5 options:

Customer service

Mass service

Quick-turn service

Service shop

6 Which marketing approach would a company use to mass
produce products?

Question 6 options:

Make-to-order

Make-to-stock

Engineer-to-order

Make-for-stockouts

7 Manufacturing operations outputs differ from service
operations in that ____________.

Question 7 options:

Manufacturing outputs have to be repetitive

Service outputs are a result of long-term planning

Manufacturing outputs are tangible

Service outputs are highly customized

8 Total Quality Management (TQM) is defined as
_________________.

Question 8 options:

Designing processes to produce consistent quality

Inspectors hired to check quality

A process to repair poor-quality products

An element not necessary for providing services

9 Manufacturing process activities to produce a given
product are often summarized on a ________________.

Question 9 options:

Product matrix

Inventory plan

Manufacturing routing

Quality improvement plan

10 A bill of material (BOM) is a document used to
_________________.

Question 10 options:

Obtain a Malcolm Baldrige Quality Award

Provide a comprehensive listing of parts and components required
to manufacture a given product

Advertise a product to consumers

Promote sales

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