Marketing question
Show transcribed image text McDonald's wants to determine the effectiveness of a new price AN1) advertising program for its Fish Deluxe ® sandwich. The current price is S 4.50 with drink and soda. Alternative prices under consideration are $ 5.00 and $ 4.25. The current level of advertising expenditure is $ 4.5 million. The proposed level of advertising spending is $ 6.2 million. Mass Burger has a similar meal currently selling for $ 4.25 What is your recommended experimental design to test which price and advertising expenditure to recommend? (Be specific. a sketch or diagram would be helpful)
McDonald's wants to determine the effectiveness of a new price AN1) advertising program for its Fish Deluxe ® sandwich. The current price is S 4.50 with drink and soda. Alternative prices under consideration are $ 5.00 and $ 4.25. The current level of advertising expenditure is $ 4.5 million. The proposed level of advertising spending is $ 6.2 million. Mass Burger has a similar meal currently selling for $ 4.25 What is your recommended experimental design to test which price and advertising expenditure to recommend? (Be specific. a sketch or diagram would be helpful)
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