Milestone Two will be completed in Module Three. Milestone Two
is centered on formulating sound research questions and evaluating
data sources. From your assessment in Milestone One of the business
problem/opportunity faced by Running for Glory, develop sound
research questions that can be used in the creation of solutions to
your client’s issues. There might be existing data available as
well as data you might want to gather for your analysis. Develop a
list of sources and types of data that you could use. Which are
available now? Which are not? The Scenario: Running for Glory (RfG)
is a one-site running-centric fitness store in Seattle, WA. Seattle
has been a center of running enthusiasts for over 40 years, with
many stores catering to a wide variety of customers. However, in
the past 20 years, most of the stores have expanded to include
other sports and have lost their focus on the running trade.
Running for Glory has stayed true to its running history and has
developed an extremely loyal, almost fanatical customer base.
However, the company has not kept abreast of the advances in
technology, so it does not know much about its customers other than
what its cash registers tell. It can produce basic sales data from
its cash register systems, and it can manage inventory records with
the help of its suppliers, but RfG cannot analyze trends in
customer demographics, develop strategic plans for expansion, or
engage in serious discussion with its suppliers concerning the
viability of sourcing new products or eliminating any existing
ones. One of the Running for Glory partners is convinced that the
company should expand to the farther suburbs, where many younger
people are locating. This partner believes that RfG’s future lies
in attracting new, younger customers in these farther suburbs, but
without any demographic data, the four partners have only their
instincts to use in making any decisions. RfG management, including
executive partners, has decided to hire a consulting company to
analyze the company’s situation and develop a report. You have been
selected as a consultant for this project. Assignment Develop a
list of sources and types of data that you could use. Is the data
primary or secondary? What are the applications of the data? How
would you assess the quality and relevance of the data? What is the
relevance? Compile this list into a table. Be as thorough as you
can, providing as many data types and sources as you can. Your
final table should contain at least 10 sources of data with all
other columns filled out accordingly. Data Source Data Type
Application Quality Relevance Limitations Comments Secondary