While traveling to Singapore on a vacation, you meet Ms. Jenny
Chang, an Asian business executive, in the plane. She is happy to
learn that you are the international business development
consultant for a multinational company. She becomes interested in
your expertise and asks you to work as her company’s consultant for
a project involving new business development in Pakistan. Her
company has just invented a revolutionary new CAD system for
designing and weaving wool carpets that can improve the design and
manufacturing productivity significantly. Several patents protect
the unique design of this technological system. The CEO has asked
you to formulate a recommendation for how to expand into Pakistan.
Your choices are

1. to export to Pakistan from the manufacturing plant in
Singapore

2. to license a Pakistani firm to manufacture and market the
computer system in Pakistan and elsewhere

3. to set up a wholly owned subsidiary in Pakistan.

Select the best of the three choices for Ms. Chang. Support your
recommendation by first evaluating the pros and cons of each
alternative for Chang’s company.

This assignment is analytical in nature. You are expected to
demonstrate your ability to convert your theoretical understanding
of the modes of international business entry into practical
applications. Therefore, I would hope that you will relate all of
your answers to the situation in the case or the scene presented
and not provide generic textbook answers.

STUDENT NOTE: Please understand I’m not asking
for full paragraphs. I’m struggling how to approach this essay
without using textbook answers. I’m looking for topic ideas or
sources to point me in the right direction. The sources I found
discuss U.S. and Pakistan trade and relations, which I’ve used
aspects to discuss importing to Pakistan (e.g. banned products and
tariffs), I’m not sure if this is the right approach. Any help is
appreciated!