Determine what profitability ratios can tell you about a
company’s performance and how that information would influence investing decisions.

Determine which financial ratios you would use and how you
would use them to determine which company has the most satisfied stockholders.

Create a list of financial-based guidelines that you should
follow when selecting which of these two companies to invest in.

Determine which single piece of non-financial data is the
most important to consider when making decisions about whether or not to invest
in accompany. Explain your reasoning