Strengths and Weaknesses Affecting Strategic Actions
to suggest appropriate strategic actions?
Strategic plan analysis aims to identify direct competitors
with similar strategic characteristics following similar strategies or
competing on similar basis.
Their strategic competitive relevant strengths and weakness
focus on a addressing product or service diversity, geographic coverage and
number of market segments, distribution channels, marketing and branding
efforts, product or service quality, pricing, and policy (Erat, n.d.).





