Answer the below questions in the following format

Introduction (Summary of case)
Questions
Answers to questions
Conclusions
Max 4 pages

1. What are the main opportunities and challenges in online grocery retailing?
2. In what ways does Tesco.com expect to benefit from its online initiative?
3. What role do logistics play in online grocery retailing in general?
4. What are the advantages and disadvantages of the different order fulfillment approaches (i.e. in-store vs. warehouse-based)?
5. What recommendations would you make to Tesco.com in order to consolidate its ’emerging’ success?
6. What lessons would you draw from the Tesco.com case and other Internet-based grocery experiences you may be aware of, and what messages would you have for e-retailers in general?

See following link for case study: http://cases.insead.edu/publishing/case?code=10135

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