Thunderbird & Night Train Express: A Role Playing
Exercise!
E&J Gallow, the world’s largest winery, has just
announced that it will stop selling its Thunderbird and Night Train Express
wines in a rough neighborhood of San Francisco, called “the
Tenderloin.” Thunderbird and Night Train Express are both inexpensive
wines with an extremely high alcohol content. They are also some of the
top-selling wines in this neighborhood. There are two sides to this issue:
1. SSS: Gallow decided to take these two wines off the
shelves in this neighborhood after it met with an activist group called Safe
and Sober Streets, “SSS.” SSS was formed by concerned citizens who
say that drunks in this neighborhood created a menace to local families and
law-abiding citizens. SSS argued that making such a potent wine available at a
low cost was hurting the neighborhood
2. Local grocers and other retailers: This group thinks it
is a terrible idea to take the wine off the shelves because it will hurt their
businesses and families, many of whom have operated their family owned stores
for generations. They argue that SSS is just trying to find someone to blame
for the neighborhood’s problems. They also argue that taking the wine off the
shelves in one neighborhood is only going to cause “the drunks” to go
somewhere else and that it won’t ultimately solve the problem of alcoholism
among many criminals and homeless people.
Question:
Pretend you work for SSS. In your initial post, argue why you
think E&J Gallow has an ethical business responsibility to pull the wine
from the shelves.
ScholarMatic: Explanation & Answer
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