Guide lines for this 5-year strategic planning.
Develop
a five-year strategic plan with cost estimates and a time line. It should be
5-7 double-spaced, typed (12 point) pages plus exhibits. Please add page
numbers to your document. Your plan should include/address the following
points:
- Describe
the situation facing Mensa at the time of the case. This should include
the major issues facing the company and the decisions that need to be
made. You are to spend no time on corporate history. You must consider the
past, but your analysis and recommendations should be forward looking. (30
points) - List
your specific recommendations for the firm in detail. Explain why each
recommendation was made including the information used and the logic (or
analysis) applied to reach your conclusion. As you prepare your analysis,
remember that no decision is complete until the financial impact of the
decisions is determined. Don’t forget to use cash flow analysis and Net
Present Value techniques when analyzing the four divisions within Mensa,
Inc. Use a discount rate of 10% and perform these analyses for at least 10
years. (45 points) - If
your recommendation(s) need to be taken in a particular sequence, be sure
to indicate the proper sequence and the reasons for that sequence. (45
points) - Discuss
the events or uncertainties that are most likely to cause trouble in the
implementation of your recommendations and how you would react to them if
they were to occur. (30 points)





